Does anyone remember the “Think Different” campaign from Apple in the late ’90s?
It’s a favorite of ours…
because we couldn’t agree more.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world… are the ones who do.”
A couple of years ago, I stumbled upon Maxim Zhestkov’s work. I’ve been healthily (maybe unhealthily) obsessed ever since. The 23-year-old video artist & motion graphics designer somehow makes inconceivable concepts visible.
So that you can be unhealthily obsessed as well, I wanted to share the innards of his mind with you.