What is Catalyst?
It's our entirely new, giant line of things we made for you: Tees, tanks, sweaters, art prints. It's more than we've ever released. We put our heart and soul into this one, so that you loved it as much as we hoped you would.
Why is Catalyst?
It's called Catalyst because the word means everything that we believe in: Change. Change of how people view the world, how they view each other. Change of what people believe they can do, what limitations they can break.
We believe that whatever you do, it should be something that's truly worth doing. Even if it's hard to fight for it, even if you want to turn right around and leap in the opposite direction. If the thing that you're doing, whatever it is, is towards the direction of making a difference, towards the direction of evolving things for the better… then it's always worth the fight. Because when it fits that criteria, it always seems to be exactly the thing you love most. So we made this line in the spirit of change. To be a catalyst in all you do. To remember that all you do makes others remember all they can do, too.
Who is Catalyst?
The charity we picked to correspond with Catalyst is: Kiva. A portion of all of this line goes to our partners at Kiva, a charity that creates opportunities through micro-loans to men and women in third world countries, allowing them to create their own businesses. This spurs entrepreneurship, empowering the individuals and their communities out of declining conditions. We adore Kiva and thought they were a perfect match.
So there you have it! And most importantly, we wanted to thank all of you. Because you made any of this possible and worth it. So thank you for all your incredible support. We really love you.